Yesterday I published Part 1 of this article, which you can find here.
How do you find the time to blog?
A legeitimate question asked by a Rotarian. Part 1 of my two part answer was:
The sad reality is that the average business person won't find time to do even that much. And that's why the average business owner will remain average.
You are probably not average, however. If you were, you wouldn't be reading this. Exceptional busines owners recognize worthwhile activities and find a way to accomplish them.
Blogging can be as easy as writing an email.
Writing an article on your blog is just as simple and easy as writing an email. If you have time to write one extra email each week, then you have time to write a blog post. Don't get all hung up on the words. Just say it. An article on your blog doesn't have to be a novel. In fact blog posts just a few sentences long are great. The give your loyal readers something to do while their report prints out on the office printer or the copying machine is doing its thing. Short is good.
Divide up the work
Your readers love to read the behind-the scenes stuff. You may be the only one in your business that understands the whole thing but I'll bet you've got several people around you that each understand a part of it. Get them to write about it once a month. Then once or twice a month you can write an article providing the high-level picture. Once a month is doable, right?
The really time-consuming part is the driftnet fishing, meaning monitoring the blogosphere. You need to be doing it for three reasons:
- Monitoring what is said out there about you, your company, your products or service.
- Keeping up with your industry and finding opportunities to engage others in online conversations.
- Looking for ideas for new blog posts.
Once the driftnet is set up, you can have almost anyone in your company monitoring it for you.
I am a Blog Strategy Consultant and part of what I do is to come up with strategies for helping you deal with the load. Among the services we offer is performing some (or in some cases) all of this work for you.
Blogging should be an integral part of your marketing strategy and it's becoming a more important component every day. Start, even if you have to start small.