I was speaking about blogging to the Scottsdale Airpark Rotary Club today and someone asked, "How does one find time to do this?". It's a fair question. There is an old saying:
To grow your business, you have to work ON your business not IN your business
In general, the average business person does not spend enough time working on things that will build their reputation, exposure and image. They don't spend enough time reaching out and staying connected to their most loyal customers and building relationships with new ones. And this is irrespective of whether or not these activities are done via blogging.
In truth, blogging can consume huge amounts of time, or almost no time at all (If you have time to write one extra email each week then you have time to write a blog post each week). And - crass commercial plug - we are in the business of making blogging as easy for you as possible. Even one blog post helps.
Consider time spent blogging as an investment: If you put a lot in quickly, then it pays off quicky. If you invest more slowly and in smaller amounts, it still pays off: it just takes longer and the payoff isn't as big.
The sad reality is that the average business person won't find time to do even that much. And that's why the average business owner will remain average.
Part 2 of this article can be found here.