Workshop Content Finalized

I've gotten a lot of input the past couple of weeks regarding content for the workshop. Here is the outline of the content (actually, a condensed version of the final draft of the workbook's TOC). If you have any last-minute wishes, now is the time to speak up!

- Using Feedurner to collect stats about your RSS feed
- Social Bookmarking, what is it and how to leverage it
- Technorati, why you should claim your blog in Technorati and what you should do next.
- Keyword / Search term strategies
- Google Juice and the important factors to get it
- Reputation Monitoring
- Building Your Custom Driftnet Stretched Across The Internet
- Finding Blogs
- How Use Your Driftnet
- Join the Conversations
- Comment & Trackback Strategy
- How To Leave a Comment 28
- Trackbacks How they work and how to do them
- Other Features/Functions Your Business Blog Needs

BTW, the workbook is about 32 pages of step-by step instructions with lots of screenshots.

Comments

[Chris Baggott]

Sounds like a great seminar. Keep in mind that for successful business blogging you need lot's of content contribution...especially from employees. Most people think of blogging as some Top-down activity and don't consider employees. Take a look at this paragraph recently in the Dalls Morning News:

"It's clear that when it comes to traditional authority figures – whether they're chief executives or heads of state – people trust them less," says Mr. Edelman. "Employees are the new credible source of information. We have data that shows an employee blog is five times more credible than a CEO blog – and I say this as a CEO blogger."

to see the whole post, http://blogging.compendiumblog.com/blog/blogs-in-business/0/0/people-dont-trust-ceos-they-trust-employees

Best,

Chris Baggott
CEO
Compendium Blogware
www.compendiumblogware.com