Yesterday a colleague was describing her totally automatited social media 'system' to me. She described with great pride how it redistributed her content onto multiple blogs and social media sites. The irony was that she doesn't spend time herself reading blogs, visiting her friends on Facebook, etc. She isn't being very social.
Images flashed through my mind of zillions of people just like her: publishing, redistributing and resyndicating their content but not actually reading anyone else's content. What is the benefit of that?