Business Blogging Pros welcomes USA Mobile Drug Testing of N Phoenix and SE Valley as one of our newest clients.
This is a good example of leveraging the Buyer Highway framework. While they are a brand new business, we were able to locate and interview customers of similar businesses. We discovered what is important to them about drug testing. They told us what they wanted to know and learn in the process of selecting a vendor.
We used this information and more to adjust the website's messages to directly address the proespect's concerns.
We were also able to create an ongoing social media strategy that is simple to execute and does not waste time on activities with no ROI.