Let's step into the Wayback Machine and turn the dial to 2005. Back then social media was the blogosphere. People and companies had blogs. The tool we used to keep up with what was going on with our favorite people and companies was the RSS reader (sometimes called a feed reader). It was our dashboard.
Today the dashboard of choice is Facebook. At a glance you can keep up with what's going on with your friends, colleagues, and favorite companies. The Facebook feature that has been the biggest factor in making this possible is the Custom List. You can friend your clients and put them in a list named 'Clients'. Then by clicking on that list your newsfeed is filtered to display items form only the people in the list.
Do the same for your coleagues, vendors, favorite companies, etc and you can quickly and easily keep up with them.