Business Blogging Pros

Workshop Content Finalized

I've gotten a lot of input the past couple of weeks regarding content for the workshop. Here is the outline of the content (actually, a condensed version of the final draft of the workbook's TOC). If you have any last-minute wishes, now is the time to speak up!

- Using Feedurner to collect stats about your RSS feed
- Social Bookmarking, what is it and how to leverage it
- Technorati, why you should claim your blog in Technorati and what you should do next.
- Keyword / Search term strategies
- Google Juice and the important factors to get it
- Reputation Monitoring
- Building Your Custom Driftnet Stretched Across The Internet
- Finding Blogs
- How Use Your Driftnet
- Join the Conversations
- Comment & Trackback Strategy
- How To Leave a Comment 28
- Trackbacks How they work and how to do them
- Other Features/Functions Your Business Blog Needs

BTW, the workbook is about 32 pages of step-by step instructions with lots of screenshots.

Workshop Topics

I mentioned my new workshop in an earlier post. Here are some of the topics we'll cover:

- Coming up with good search terms and Technorati tags
- Building systematic search tool using RSS and Google Reader
- The importance of Technorati tags
- Techniques for boosting your Google rankings
- Claiming your blog in Technorati
- Using Google Alerts to monitor your reputation
- The hows and whys of commenting
- Trackbacks explained
- Social Bookmarking

What else do you want to learn or talk about in this workshop?

Workshop Date Set

The date for my new "Making Your Blog Work For You" workshop has now been set: Friday March 28, 2008 1 - 3 pm.

I hope to post a preliminary outline here within the next couple of days. I'm interested in what you want to learn in this workshop. Leave a comment or send me an email with your suggestions. After al, it really is YOUR workshop.

Workshop: Making our Blog Work For You

Sometime late in March, I am going to hold a workshop tentatively titled Making Your Blog Work For You. The date has not yet been finalized, but it will be held in ASBA's (Arizona Small Business Association's) brand new computer lab.

For those of you who are my clients and have opted for my Blog Setup package, I know that the second hour of consulting was kind like drinking from a firehose. In this workshop we will cover some of the same material but in a great deal more depth. Not only that, it will be hands-on. Not only that, everything we do will be directly applicable to your business. No hypotheticals. When we create search terms, they will be for your business. When we build a reputation monitor, it will be for your business.

Now here is the important part: There are only twelve seats in ASBA's computer lab and so I want to make sure this workshop is valuable to you. I'm looking for input and feedback from you, my present and future clients about what you want to learn. Here is your chance to drive the content of the workshop.