Business Blogging Pros welcomes Builder Marketing Society as our newest client.
BMS is a professional organization for companies who perform sales and marketing services for homebuilders who wish to outsource that function.
We're working with BMS on two fronts:
- Help them do a better job of conveying the organization's value to prospective members.
- Help them foster a sense of community within the membership.
The first order of business was to create a blog. I was privileged to be able to attend their Board of Governors meeting a couple of months ago and was struck by the immense body of knowledge, expertise, and innovation displayed by the membership. The thought running through my mind was, "Companies could learn a lot by simply being a member of this organization." I resolved right then and there to help them convey that sense of value. That will be the purpose of the blog.
The second part of our effort will be to create an online community that is open only to members, with the expressed purpose of providing a vehicle for members to easily communicate with each other, ask for help, and share ideas.
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